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Caps & Hats Dec 9, 2009

TRUE “Cali” New Era Collection

This Saturday Dec 12th San Francisco Bay Area purveyors True will be dropping the Cali Collection, an assortment of apparel and 59fifty New Era caps paying tribute to the golden state. Pictured here are the Cali 2 and Cali revisited … Read more
Caps & Hats Nov 15, 2009

True Holiday 2009 5-Panel Caps | Drop 1

True releases their first set of 5-panel caps for Holiday 2009. The drop includes a 2-tone canvas cap, a navy cap with contrasting white details inspired by navy pea coats, and a striped denim cap, which due to fabric availability … Read more
Caps & Hats Aug 28, 2009

True “Sharpie” New Era

San Francisco boutique True presents their new “Sharpie” New Era cap and matching t-shirts. The original artwork was done with a Sharpie marker, therefore the name. The cap comes in black and features a raised True logo embroidery on… Read more
Caps & Hats Jul 29, 2009

Nike x True “Trumara 96 Pack”

To celebrate the 13th anniversary of San Francisco streetwear mainstay True, Nike is re issuing the lazer camo edition Humara designed by the True squad as part of the clerks park released back in 2006. This time around the Trumara … Read more
Caps & Hats May 9, 2009

True Summer 2009 New Era Caps

San Francisco boutique True will be releasing two solid new New Era caps over the weekend. They will release a teal/black cap and a grey/black/neon yellow cap. Both remind of some more prominent sneakers. More looks at the True New … Read more
Caps & Hats Mar 20, 2009

True “Cali” 5-Panel Caps

San Francisco boutique True has released a new set of “Cali” 5-panel caps. The caps come in black, red, khaki and white and all feature a True logo embroidery on the side. The caps are now available at both True … Read more
Fashion Jan 23, 2009

True SF Chinese New Year Red Envelope

To celebrate the Year of the Ox, True SF presents the Red Envelope, a tee inspired by the traditional Chinese New Years colors of red with gold foil accompanied by the customary red envelope with an edible gift inside. Check … Read more
Caps & Hats Oct 16, 2008

True “Dia De Los Muertos” Pack

True celebrates the Day of the Dead with this 3 pack titled “Dia De Los Muertos”. “The Chivalry Is Dead” zip hoody and t-shirt features a classic José G. Posada lithograph print of the legendary Don Quixote. Topping it off … Read more
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