Caps & Hats Sep 3, 2008

True East 2nd Anniversary New Era Cap

In celebration of the 2nd anniversary of True East, True is releasing number of products. Some we have presented to you already. On deck here is the "Canal Street"59Fifty, a tribute to Canal Street in New York City.  If you … Read more
Caps & Hats Jun 7, 2008

True SF x New Era Bamboo and Black Box

San Francisco’s True release the latest in their series of New Era collaborations today. Both have the classic True logo on the front and a modified version as the back tab. The Bamboo proposes to match up to your new … Read more
Caps & Hats May 9, 2008

True SF “Grass” New Era Caps

True San Francisco presents their latest New Era caps. Some prefer to smoke it, now True & New Era give you a new use for it, introducing the grass 59fifties.  The Kona Gold & Humbolt Skunk are now available at … Read more
Caps & Hats Mar 17, 2008

True SF Easter Basket ’08 New Era Release

True and New Era announce the Easter basket collection.  The collection features eight different 59fifties with three themes: the black spring group, the easter formal group, and a new color block group.  The drop is this Saturday March… Read more
Caps & Hats Mar 2, 2008

True SF x New Era – Hate To Love

Spring is almost here & to celebrate the occasion New Era & True are releasing this 59fifty for all you lovers and haters. This cap is not available in the stores.  It is an online only exclusive (for now) at … Read more
Caps & Hats Dec 22, 2007

True x New Era Vintage Release

Today, Saturday, December 22nd True & New Era continue their vintage fabric series with a very special release. The RL Peanut Butter & 3 different colors of vintage houndstooth will be dropping exclusively at True, True East & online at … Read more
Caps & Hats Dec 6, 2007

True SF x New Era – Monarch Gold

Here we present you the second release of the True / New Era vintage fabric series – The Monarch Gold 59Fifty. The cap coming in vintage fabric, dot pattern and an elevated gold True logo embroidery, drops this Saturday December … Read more
Caps & Hats Nov 29, 2007

True SF x New Era Vintage Series

During the month of December, True / New Era will be releasing the vintage fabric series that were previewed back in October. The first of these 5950′s, The Phillipe Onyx will be released this Saturday December 1st exclusively at True … Read more
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