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Wednesday, September 3rd, 2008

Saturday, June 7th, 2008

Friday, May 9th, 2008

8:58 pm

True SF “Grass” New Era Caps

True SF “Grass” New Era Caps

True San Francisco presents their latest New Era caps. Some prefer to smoke it, now True & New Era give you a new use for it, introducing the grass 59fifties.  The Kona Gold & Humbolt Skunk are now available at…

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Monday, March 17th, 2008

12:47 pm

True SF Easter Basket ’08 New Era Release

True SF Easter Basket ’08 New Era Release

True and New Era announce the Easter basket collection.  The collection features eight different 59fifties with three themes: the black spring group, the easter formal group, and a new color block group.  The drop is this Saturday March 22nd at the True…

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Sunday, March 2nd, 2008

3:47 pm

True SF x New Era – Hate To Love

True SF x New Era – Hate To Love

Spring is almost here & to celebrate the occasion New Era & True are releasing this 59fifty for all you lovers and haters. This cap is not available in the stores.  It is an online only exclusive (for now) at trueclothing.net.…

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Friday, February 8th, 2008

Saturday, December 22nd, 2007

5:23 pm

True x New Era Vintage Release

True x New Era Vintage Release

Today, Saturday, December 22nd True & New Era continue their vintage fabric series with a very special release. The RL Peanut Butter & 3 different colors of vintage houndstooth will be dropping exclusively at True, True East & online at…

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Thursday, December 6th, 2007

6:56 pm

True SF x New Era – Monarch Gold

True SF x New Era – Monarch Gold

Here we present you the second release of the True / New Era vintage fabric series – The Monarch Gold 59Fifty. The cap coming in vintage fabric, dot pattern and an elevated gold True logo embroidery, drops this Saturday December…

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Thursday, November 29th, 2007

2:51 pm

True SF x New Era Vintage Series

True SF x New Era Vintage Series

During the month of December, True / New Era will be releasing the vintage fabric series that were previewed back in October. The first of these 5950′s, The Phillipe Onyx will be released this Saturday December 1st exclusively at True…

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Thursday, November 22nd, 2007

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