25 Years of Workout • 15 Collaborations • 15 February

Beatnic opened its doors in the year 2001 in Fullerton, CA. We are one of the original shops that represent active lifestyle and street culture in Southern California. When we were offered this opportunity to collaborate with Reebok on the 25th anniversary Workout project, our first thought was to create a shoe that paid tribute to Reebok’s iconic footwear. We picked a few models and began searching for inspiration that would reflect both what Reebok represents as well as what Beatnic represents. Since we are having our 10th anniversary in 2011, we wanted to go back to something that represents how we started while still holding true to the concepts that the project is all about. After much deliberation, we picked the first Reebok Pump Fury colorway as our inspiration. We feel that the Pump Fury is one of the most iconic shoes for Reebok and we chose to take the Pump Fury’s original and most iconic color way and apply it to the Workout to create a fusion between the two shoes.

We thought this concept was very interesting and would appeal to a broad range of people. The Workout is usually produced in solid and quieter color ways. We have not often seen this silhouette done in brighter louder colors. Recently we have been experiencing a trend where shoes tend to be solid and dark. This has been the case for a few years now and we thought it was good time to move back into brighter more vibrant colors.

Originally, we requested to add pump function to Workout but it was not feasible, so instead we requested to add weld dots on the midsole to look like there is air in them. We feel as though these small details really make the shoe stand out, and that they will be appreciated by our consumers, as will the heritage that comes with it. We are extremely pleased to work with Reebok on this collaboration and we hope that consumers appreciate the finished product as much as we do.