Human Made
Tokyo, Japan.
Human Made was founded by NIGO, a Japanese designer and music enthusiast.
The brand is inspired by casual American workwear and NIGO's personal collection of popular culture memorabilia.
Human Made offers apparel like t-shirts, hoodies, and varsity jackets, accessories, and homeware, all featuring distinctive designs and motifs.
Human Made is known for its combination of vintage aesthetics and street culture, with a focus on high-quality craftsmanship.
Delicate fabrics, soft colors, pastel shades, and unique graphics with a vintage feel are signature elements.
The brand's signature heart logo and other motifs are prominently featured in its designs.
NIGO started as a record shopper and hip-hop enthusiast in Tokyo, later becoming a fashion designer and establishing BAPE before starting Human Made.
Human Made was founded by NIGO. This marked a new direction for NIGO, who wanted to showcase a different aspect of his creative vision, distinct from his previous work with BAPE. The brand was introduced with the slogan ‘Gears For Futuristic Teenagers,’ reflecting NIGO’s interest in youth culture and his extensive collection of popular culture memorabilia which influenced his style
The brand focused on combining vintage and street culture aesthetics, drawing inspiration from casual workwear Americana and emphasizing excellent craftsmanship. Developed in collaboration with Warehouse, an Osaka company known for high-quality vintage clothing, Human Made introduced a range of products including apparel like t-shirts, hoodies, varsity jackets, and accessories, as well as homeware. These items often featured the brand’s signature heart logo and other motifs, embodying heritage-driven aesthetics that represent the best of mid-century Americana.
Human Made expanded its retail presence, with notable stores throughout Japan. The stores, like the “offline store” in Nakameguro, feature an industrial and minimal style, contributing to the brand's unique storytelling through architecture.
NIGO's personal interests, including his collection of pop culture memorabilia, continue to influence Human Made's style. This blend of different cultural and fashion influences is evident in the brand's various collections.
NIGO collaborated with KFC in 2018 to open a temporary pop-up shop in East Village, showcasing the brand's unique ability to blend fashion with pop culture.
Human Made releases a brand new outdoor collection.