Where the runway meets the street

Uniqlo has launched the Uniqlo Paper Vol. 1 on their site and it’s basically an online magazine that presents all parts of the current Uniqlo collection in their respective context.
One part is called the Uniqube and reports about how sport meets street. There you see lots of great basic styles, and you can find a lot of pieces that you find in general only in the japanese high-end collections. Down-jackets, checkered shirts and all of these kind you can now purchase at Uniqlo for very little money!
Anyways, check out the Uniqlo Paper Vol. 1 to see what they offer and read through various interesting articles and interviews in there as well!

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