From the ground up

Cheap Monday has in the past 2 years made a name for itself in the denim market. When prices for denim were sky rocketing, the swedish label came with a completely new idea – limited distribution to top stores and low prices.  That resulted in them offering quality denim for around 50 Euros (60 USD).  This past year Cheap Monday has sold 1.2 Million pair of jeans. Crazy!
The same concept that they now also took for the Cheap Monday clothing and footwear. For 2007 they present a new range of sneaker based on the Converse Chuck Taylors. They have nice details and some very cool designs in the new collection. The price is also crazy – 35 USD. Nothing to complain there. You can now purchase all new footwear, clothing and denim at Caliroots.

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