From the ground up

Adidas continues to bring out well thought through products in the Materials of the World Series. This time they drop the goods for Africa, a Gazelle and 2 jackets along with it. The Gazelle comes in tribal colors and the jackets features bead applications, that certainly do reveal it’s inspiration and theme.
As bad as we thought the whole Adicolor campaign was, as good is this Materials of the World campaign. Maybe you do not like every sneaker that drops in the range, but at least there is a real theme to it and very special products come out of it. This series has nothing to do with slapping a bunch of meaningless graphics onto some sneakers. Colors, materials, etc, all details are carefully chosen and give each pack for each country in this series it’s very own identity.
Anyways, the Africa products are now available at Sold Out.

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