From the ground up

When the Miami HEAT begin the 2007 NBA Playoffs on April 21, Dwyane Wade will reveal the limited edition black/yellow version of the Converse WADE 2.0.  The last time Wade revealed a special Playoff edition of his WADE signature shoe, he began one of the most memorable Playoff performances in NBA history and led the Miami HEAT to its first NBA title.
To commemorate Wade’s comeback to the team and Playoff run, Converse will re-launch its “ALL IN” ad campaign that celebrates the passion of playing basketball and being “all in” for your team.  Converse’s “ALL IN” TV, print and online ad campaign originally launched on March 3, 2007 as the WADE 2.0 signature shoe first hit stores.

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