From the ground up

Diadora is one of the only Italian athletic footwear and apparel manufacturers to still make product in Italy. A tradition that began in 1948 when the company’s founder Marcello Danieli, first began working in the trade as a young boy.
Fast forward nearly sixty years and now Diadora is a brand rich in history and prestige. Some of the all-time greatest sporting champions are tied to Diadora – Bjorn Borg, Sebastian Coe, Zico, Ayrton Senna and Roberto Baggio to name but a few.
Diadora is a story of sport, triumphs and innovation. The Diadora Heritage line features iconic footwear that has helped build Diadora’s legacy and oki-ni are offering three styles that all have their place in history. All three styles come in premium leathers and with nice details, while still paying tribute to where they came from and to whom they were made for.

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