Where the runway meets the street

It takes a while to be able to pronounce the name of this hoody right. It is the latest piece of Swedish brand Happy People. It is always nice to see not only creative new pieces, but pieces with a local influence that make it stand out. Exactly that is the case with the “Ilolas Olbmot” hoody.
Inspired by the traditional native outfits in Sweden, the hoody features a yellow/red flockprint on the front, as well as on the sleeves. Another really nice details is the real deer horn that has been used on the hood strings. The hoody comes for men and women and has been released today at Caliroots.

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