From the ground up

Under the initiative “Drop Sneakers Not Bombs”, Active gets together with 7 sneaker companies to launch Active exclusives. They got together with Nike on the Free Rod (that we presented to you earlier this week), Es, Emerica, DC, Lakai, DVS, and Vans. 7 exclusive shoes are being launched on 7/7/07 at all Active retail locations. Art direction has been provided by Shepard Fairey and proceeds from the shoes are going to combat youth being forced into the military in Africa (
Today we present you a first look at the Vans collaboration. A nice initiative that we can expect a lot from and a nice cause as well.

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