This is certainly a move that we did not expect, but Levi’s just announced that they will be launching their own mobile phones.
“The Levi’s® phone embraces mobile technology and enables young people to connect, enjoy music, exchange images and videos whilst on the go.
The functional essence of the Levi’s® brand’s design philosophy is perfectly captured by the phone’s compact design and sturdy riveted steel casing.  A unique detachable chain provides a clever design solution that allows users to fasten their phone to their jeans or bags.
The Levi’s® phone is offered in metallic silver, black and brown copper. Stylish feminine “shiny silver” and “shiny sand” editions, featuring a ‘mirror’ screen have also been created for the fashion forward.”
Apple bringing out a mobile phone was a surprise, but it makes sense – Levi’s doing so seems a little strange, but let’s wait and see, maybe it will turn out nice. The phones will hit the market as of September 2007.

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