From the ground up

Today we are glad to present you a new brand that will soon hit the market and that we are pretty excited about – Aprix. Founded by Brendon Babenzien, Creative Director of Supreme and Michael Power, Writer/Director, Aprix takes a different route than most other new sneaker/shoe companies out there.
Aprix is based around trivial pursuits.  Sailing, racing, and in the future an overall casual look will drive the future designs. Here you see their first model, which is mostly made up of cotton, suede and a gum sole. You can definitely see the sailing background in the design. The shoe is not loud, does not jump into your eyes right away, but it is solid, nice and fits pretty much anything one could ever wear.
Brendon puts it this way – “It is not meant to be a big deal and we certainly are not looking to try and make any kind of fashion statement.  We are just making shoes
that we like and that we think can stand the test of time.  One of the most important things for us is that a customer can look back at their purchase and feel like they made a good choice, even after they have outgrown the frenetic consumerism of youth.”
Keep an eye on the brand. The brand plans to have 4 styles by 2008 and is also working on some accessory lines for the future. Check out detailed pics after the jump.

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