Where the runway meets the street

Coming off the successful launch of their first product, the C. Williams Bamboo AF1s, The Story, a new creative gro-ops/apparel label from Toronto, Canada is announcing the launch of their Premiere Series Tees and Hoodie. The Story worked with an impressive line-up for this series which includes Mishka NYC, Krink NYC, One Hit Wonder SF, Eliscor T.O and KG NYC. The Story X Mishka/ Cloaked in Daggers hoodie will be available in limited quantities for the launch with it’s main release in Fall 07. One Hit Wonder and The Story recently collaborated on a patriotic design titled straight up OHw Canada! Just in time for the launch and Canada Day. The Story Premiere Series Tees and Hoodie are limited and sold exclusively through there online shop at
Check out the entire first collection in detail after the jump.

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