Where the runway meets the street

Today we finally found the time to pass by the Reason booth at Bread & Butter. For us it is especially great to see them evolve, because we interviewed them right in the beginning when they came out with their first 3 t-shirts. Some time has passed since then and they are making big moves every season.
Thus it was no surprise to us to see an extremely well executed Fall 2007 collection. We cannot show you all, but I think we definitely picked out the most interesting pieces. Of course they got the usual line-up of t-shirts in the collection that are looking good. Impressive are the New Era caps next season which are very subtle and solid in design – almost classic. They come out with two micro suede caps, one only featuring the Reason logo very small on the back and the other one with a 3D embroidery on the front. They also introduce two cardigans. You might think you have seen that, but trust us you have not – one sweat cardigan and one cashmere (you read right) cardigan. Other pieces in the collection are fading zip-hoodies with matching caps, rain jackets and more.
Enough said – expect a lot and you will for sure be impressed. Check it all out after the jump.

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