Where the runway meets the street

Of course we also took a closer look at the Hellz Bellz collection at United Tradeshow. We already knew before that the brand was doing great work and was one of the strongest in the female streetwear market, but they proofed again with their new Fall 2007 collection that they do not sit on that.
Looking at the new Hellz Bellz Fall 2007 collection, the key word is clearly progression. Thinking back when they started not too long ago with just a couple of t-shirts, Hellz Bellz now presents a very complete collection. Jackets, hoodies, crewnecks, t-shirts, some great wool pieces, shirts, denim and more. Every piece is well though through and has a smart twist either in design or in the cut. The denim program looks great these days as well, with a nice line-up. They are clearly stepping it up and becoming a leader in the womens market. We also already had a look at Holiday and its looking equally strong. The one thing we are missing for now and we hope to see some time next year, is nice accessories. But we are sure they are already working on that.
Keep your eyes on Hellz Bellz as they are making big moves. Check out a complete Fall 2007 preview after the jump.

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