Where the runway meets the street

We have reported about the Nike Tech Pack before and attended the official presentation with the designers in Milan a couple of months ago. Thanks to Hypebeast we can show you nice pictures of the entire line-up.
Global athletic brand Nike has taken a different approach to everyday fashion with the introduction of the Tech Pack, designed by Jarrett Reynolds and Michael Leon. Nike’s technological advances in the athletic industry has been nothing short of remarkable as they continually push boundaries to create an athletic edge for its wearers. However the Tech Pack is now offering it’s heralded technologies on a more casual front. Items such as the classic Windrunner jacket are now being created with performance materials and new age fabrication techniques to allow for a better every day experience.

To aid in this process, Nike enlisted various designers and style leaders around the world for their help in creating the perfect product. At the initial presentation of the line the designers told us that they had for the M-65 jacket that is part of the pack, they had something crazy like 50 samples made before achieving the perfect product. The line consists of windbreakers, t-shirts, crewneck sweaters, jackets and more.
At first the line will be expensive, even though worth the money. But once the technology involved in the collection becomes mainstream, which we predict, prices will also be going down. It is great seeing that Nike is being innovative again!
Check out the entire collection after the jump.

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