From the ground up

10 years ago Simon Woodruffe starte Yo!Sushi, which became a huge success. His latest venture is Yotel, a new hotel concept, based on the Japanese capsule idea, to be situated at airports worldwide.
The hotels have a calm design and offer everything a big hotel does, only on a compact scale. The entrepreneur wanted his staff to look at stylish and cutting edge as their working environment. Part of the hotels staff uniform became this new New Balance 576.
New Balance does not do collaborations, mostly you would see shoes made specifically for stores. The shoe was matched the rest of the hotel staff uniform – navy blue, purple and cream, finished off with a Yotel branded lace lock.
The New Balance x Yotel sneaker is not released to the general public and you can only get your hands on it if you actually work for Yotel. It will be interesting to see what ways sneaker collectors will find to get their hands on these.
Check them out in detail after the jump.

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