Where form meets function

Freshness reports about the Pepsi event that took place at Recon/Nort NYC. The event was the start of a Pepsi artist collaboration series, Premium Goods, that will continue with collaboration bottles with WESC, DJ AM and others.
At the event they did not only reveal the Pepsi x Nort bottle, designed by Stash, they also revealed the new Nort x Jason Markk sneaker cleaning set. After the Jason Markk x Undefeated collaboration, this makes perfectly sense for NYC.

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