From the ground up

The Reebok Reverse Jam was an exciting new release and for next year Reebok has a strong Pump campaign waiting for you as well. Complex now reports about the Pump Omni Lite “Year Of The Rat”. Inspired by lucky-money envelopes that children are given out on the holiday, the sneaker has lots of details all around. Also the colorway is one that you do not see everday. The burgundy goes well with the gold accents. You can expect this sneaker to drop on the 1rst of January 2008, so you still got some time!

CEO & Publisher

I am the founder of I started the blog right out of college in 2005 and I am still as passionate and involved as I was on the first day. While I do not write as much anymore, you will still find the occasional article on the site wi...

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