From the ground up

Today we have the pleasure of announcing you a special project that Adidas is working on with NBA player Gilbert Arenas. As of the end of the year they will be relealsing the Gil II Zero (pronounced Gil 20) sneaker. There will be 20 versions of the shoe throughout the season. 18 of the 20 are limited editions mostly in collaboration with somebody else and there are 2 in-line shoes as well.
Expect collaborations in this series with Vitamin Water, Coke Zero, Halo, Looney Tunes, Slam Magazine, ThreeZero (comes with a 24″ toy), UNDR-CRWN (here is the Adidas x UNDR-CRWN continuation) and last but not least with Benihana. You can check the release dates and more details to the launches here.
Definitely a very special and very large project that is on its way. We are excited to see this go live. The first shoe will come out November 23rd.

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