Where the runway meets the street

This year Futura 2000 launched a new brand together with MHI – Futura Heavy Industries (FHI). The brand was both very well welcomed but at the same time quite some scepticism arose. Futura already had his other brand, Futura Laboratories (FL), and the first FHI collection looked very similar to FL, thus many did not really understand the idea behind the new brand.
Therefore we are glad to see the new FHI Fall/Winter 2007 collection with fresh designs, more colors and definitely a different approach than Futura Laboratories. The new collection is now available at Sold Out.
Check it out in detail after the jump.

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