Where the runway meets the street

Japanese label Phenomenon, the more hi end branch of Swagger, has relaunched their website and maybe also a little their identity. When the brand was before 100% hip hop we have the feeling that they are going a little more in a fashion direction with slimmer cuts, patterns, etc. We like the transformation, also because at the high prices they are selling at, we see the fashionable approach simply working better.
Check out their relaunched website with a complete A/W ’07 collection lookbook, store list and more.

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