From the ground up

Miami HEAT guard Dwyane Wade’s life is focused around his passion to play basketball and his love for the game. For the start of the 2007-2008 NBA season, Converse announces a new integrated marketing campaign highlighting the basketball journey of a skinny kid from Robbins, Ill., to an NBA Champion, in a spot inspired by the written words of Wade himself. “From Robbins, Illinois” will begin airing October 28, 2007 to coincide with the new WADE 3 signature basketball shoe.
Here we present you the Converse Wade 3. Check it out in detail after the jump and see it live as of the end of the month.

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