From the ground up

Jason Markk Inc. and the premier New York sneaker boutique, NORT, have teamed up to produce the “JASON MARKK x NORT” Premium Sneaker Cleaning Kit. The kits will be available at the NORT NY retail location, and via the soon to launch site as well as the JASON MARKK online shop on Thursday, November 8th, 2007.
The trademark JM sneaker box packaging was given an extensive makeover. The exterior design was completely redone with a Tron-inspired design over a matte black base.  The 8oz. bottle of Premium Sneaker Solution has an all-new teal color and fresh scent. In addition, the handcrafted wood brush has both JM and NORT logo branding as well as matching NORT-inspired design laser-etched right onto the brush handle!
The “JASON MARKK x NORT” Premium Sneaker Cleaning Kit was art directed by legendary New York graffiti artist Stash and his Recon designer Jared Liner. Stash, owner of NORT and also an avid Tron enthusiast, likes the movie so much that he named his store after it (if you spell NORT backwards…well, you know the rest)!

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