Where the runway meets the street

UNDRCRWN is a contemporary lifestyle brand fueled by its founders’ passion for sports and fashion.  You probably know that UNDRCRWN’s designs are inspired by basketball, but it is not a performance brand.  Instead, UNDRCRWN products are deeply rooted in the vintage looks, high level of detailing and quality workmanship that represent sports culture from “back in the day.”  While many know UNDCRWN for its clever tees with strong graphics , the brand has quietly been making a name for itself with its full collection of tees, footwear and apparel.  UNDCRWN’s classic designs with a fashion twist, appeal to the sports junkie, the fashionista and everyone in between.
Undrcrwn’s 2007 Holiday line will drop in stores throughout the US, Canada, Europe and Japan later this month.  Undrcrwn has gathered five influential DJ’s to showcase the brand’s new Holiday collection in a 64 page Look-book that will be distributed to all retailers worldwide.  Undrcrwn was able to bring together all the DJ’s for a photo-shoot in their Philadelphia offices, throughout the next week or so we will be bringing you exclusive interviews and visuals of the photo-shoot and interviews with all five DJ’s.

Prince Paul hails from the City of New York! He’s one of the true innovative producers / DJ’s in the music industry. Some of his influential creative works span across Stetsasonic, De La Soul, 3rd Bass, Gravediggaz, Handsome Boy Modeling School, as well as his solo career. As you will find out Paul’s sense of humor is sometimes thought of unorthodox but always enlightening and well received. Sit back relax, as we introduce to you Prince Paul!
Read the Feature here…

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