24 Kilates is one of the most iconic streetwear stores in Barcelona and probably all of Spain. In little time the store has build up a great reputation and solid customer base. During Bread & Butter Barcelona, the store is host to industry parties, gallery shows and get togethers.
24 Kilates recently joined forces with New Balance and with New Era to create a range of products that not only represent the philosophy of the store, but also represent Barcelona as a city. This first part of the project has been inspired by the Spanish artist and architect Gaudi. Both the New Balance 1700 and the New Era cap that resulted in this project show the connection to Gaudi’s work at first site.
In order to get a better understanding of the project we sat down with Pol, the owner of 24 Kilates and creative force behind this collaboration. Read the interview to get further insight on the 24 Kilates x New Balance x New Era collaboration project.
Read the Feature here…