Reebok has recently partnered with Kraft’s Kool-Aid brand to bring Reebok and Kool-Aid fans everywhere some sweet-smelling, that’s right, kicks. The first three flavors officially launch on Feb. 1st!
Grape, Strawberry and Cherry will be available in stores across the U.S. starting Feb. 1st along with the coordinating accessories- hoodies, T-shirts and hats.
The collection was inspired by NFL star Laurence Maroney, of the Super Bowl-contending New England Patriots, who has carried the nickname “Kool-Aid” since childhood.
Reebok packed each of the kicks with extra flavor by creating scent-infused sockliners!
The colorful collection comes in kids and men sizes ranging from $50-$75 for the sneakers and $28-$65 for the accessories.
The Kool-Aid collection will be available nationwide at the following retailers: Moe’s Sneaker Spot Inc, Lezmir, Peko Sports Inc, Karmaloop, Sportie LA, City Blue, Shiekh’s, Shoe Mania, and Dr. Jay’s.
The final installment of the collection drops in April with three additional flavors: Lemonade, Lemon-Lime and Orange.
After the jump pics of all the sneakers in the line-up as well as some of the apparel.