After Nike has successfully attacked the skateboarding market since a couple of years, it seems like their next target is the snowboarding market. With pretty much the same strategy that worked before, they will try to conquer this new lucrative market. Applying their heritage and crazy colors seems to be something that works. It will be interesting to see what the outcome of their first collections will be. Apparently first products are entering stores this August ’08. Pic via SouthoftheNorth.
Also we just noticed that a placeholder website is already up with a live web cam feed.
Make sure to keep an eye on this space!

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