Denimology is reporting that California based denim line, J Brand is re-launching their men’s offering this coming August as the J Brand Denim Co.

Working under the rules that mens denim is not produced in the same manner as women’s, J Brand has hired on Denim Revival’s Sean Hornbeak to ensure they get it right.

With the expected $200 median pricepoint and full manufacturing inside the USA (including the denim itself), J Brand Co. should make a solid mark on the premium denim market.

More photos and views after the jump.

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