From the ground up

Jordan introduces this season the PHLY, a lifestyle oriented sneaker. With most Jordans having a clear athletic approach and a few being very successful in the lifestyle sector, the brand wants to go deeper into that part of their business. The PHLY takes clear inspirations in terms of colors and patterns from Jordan classics, without putting too much of the performance features into them.
The Jordan PHLY is now available at Ubiq in two colorways.

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