From the ground up

Reebok and world-renowned graphic designer John Maeda present the second installment in their revolutionary collaboration: the Reebok x Maeda Emoretion. The first sneaker design was inspired by time, while this new design was inspired by “Law 7 – Emotion” in Professor Maeda’s book The Laws of Simplicity. In it, he urges us to embrace our natural desire for personal meaning in everything we do.
Using Reebok’s iconic Freestyle as his canvas, Professor Maeda’s handwritten code decorates the shoe’s lining and creates the digital paisley print, representing a burst of pure energy and emotion. Holographic straps bring this design to life with every move, while the velvet-wrapped mid-sole and tongue-liner bring a dash of elegance to the shoe.

Only 100 pairs of these electrifying sneakers will be available and not until March 31st at which time you can purchase them online here.
Their first collaboration sold out in 14 hours, so you better mark the date in your calendar if you are interested.
Here below a video with the designer, talking about his inspiration of the design of the Emoretion. After the jump many more pictures.

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