Davidoff is one of those old school Swiss luxury brands that loves the finer things in life: cigars and good cologne. Much of it due to its founder Zino Davidoff’s own father who was a tobacco merchant way way back during the early years of the last century.

To celebrate the life of Mr. Davidoff and the legacy of his company, Davidoff is launching  a new concept in luxury with “Very Zino.” The “Very Zino” collection will feature collaborative engagements with partners in developing Swiss-made watches, leather luggage from Italy, and German writing instruments (or pens depending on how technical we want to get). Its launching in April 2008, just in time for the warm season.

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