WSJ is reporting that Polo Ralph Lauren Corp. will be the official outfitter for the U.S. team at the 2008 Summer Olympics in Beijing.

Polo, which signed a contract with the U.S. Olympic Committee last week, replaces the Canadian apparel company Roots Ltd., which outfitted the U.S. team for the past three Olympic Games and was to continue through 2008. But the two parted ways in January after Roots presented the USOC with designs the committee deemed too informal.

The preppy styles Polo is making for the athletes to wear in the Opening and Closing ceremonies and in the Olympic Village will mark a departure from sporty outfits that the American team has worn in recent years. Red the full article here.

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