DNR is reporting that Selectism favorite, Aloha Rag, is opening a shop in NYC. “Aloha Rag, the Honolulu, Hawaii–based store known for its mix of hip, urban, men’s and women’s apparel and accessories, is surfing the Soho wave. The company had a soft opening earlier this month of a 2,400-square-foot store at 505 Greenwich Street near Spring. The company, whose biggest men’s brands include Maison Martin Margiela, Lanvin and Ann Demeulemeester, has been in business in Hawaii since 1990. An e-commerce site, Aloharag.com, launched in 2003, with English and Japanese versions.”

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