Italy outwear maker, Fay is making a further push in the USA market, according to DNR. “Fay, the Italian outerwear brand, is out to make a name for itself stateside.

The Fay collection, including sportswear and outerwear, moved into the Barneys New York flagship on Madison Avenue last winter and, come fall, it will be rolled out to four additional Barneys doors…The business was founded in 1980 with one hit product, the “4-Hook” coat, inspired by American firemen’s coats.”

More to come on Fay…

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