As the universal language of youth culture, music forms a common ground allowing the movement of fashion across the globe. New York fuses with Paris and London, and together they all travel through Tokyo (or some iteration of that anyway). Without question, music is the binding element in much of today’s “streetwear,” either in direct or indirect influence. Album cover inspired tees and looks ripped, sometimes literally, of the shoulders of megastars are transparent in musical connection. Beyond, a interest in music can inspire an aesthetic awakening. The sights that correspond with each sub-genre forming a visual catalog of style to be explored, mixed and matched. Sometimes this leads to the formation of a brand.

Just how that works is fascinating, so I got on the horn with Nick Jackson of 12 Bar to get a sense of it all. He was on his cell, and thanks to the magic of skype I was on my MacBook.
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