From the ground up

Recently artist and toy designer Michael Lau was asked by Nike to design the chinese BMX collection. “As long as it has the swoosh on it,” was the only requirement Sandy Bodecker, Nike’s VP of Global Design, asked of Michael Lau as they began work on the Nike China Federation BMX Racing Team Kit for the coming Olympics this August in Beijing.
A couple of weeks ago we had the pleasure of sitting down with the artist to talk about this adventure and of course we also show you the outcome, which includes a special Nike Blazer, a matching toy and the BMX Racing Team Kit.
Read The Feature here…

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