Don’t call it a pop-up! Chanel’s new mini-store opening tomorrow in Robertson Boulevard in West Hollywood showcases the luxury brand’s latest retail concept thatfocuses and “zero’s” in on current trends raging the streets. LA Times writer, Emili Vesilind, says it best, “The concept behind the mini store — designed by Peter Marino, who is also responsible for Chanel’s stunning Rodeo Drive revamp — is to present a tightly edited selection of the season’s pieces, including ready-to-wear, fine jewelry, accessories and cosmetics, similar to what a shrewd fashion editor might handpick for a photo shoot, said Barbara Cirkva, president of Chanel’s fashion division. Merchandisers may focus on a certain color scheme or a trendy silhouette or handbag within the larger collections.”

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