For the launch of their new bridal range, lingerie giant Agent Provocateur has worked up a remarkable advertising campaign. Rather than go the traditional route and celebrate the wedding, the group has devised six short films about the demise of the brides big day. The shots feature none other than Kate Moss who, with the guidance of photographer Nick Night, moves from perfect pride to dangerous vixen. Check out more at SHOWstudio. (Via Paul Mittleman). 

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