The Magic Tradeshow in Las Vegas, that we reported from twice a year has made some interesting changes to the upcoming August ’08 edition of the show. They introduce the new S.L.A.T.E. Show.
“MAGIC has finally unveiled its much-rumored South Hall addition: S.L.A.T.E. (whose acronym stands for select, lifestyle, apparel, trends, emergence) will debut during the August installment of MAGIC’s Las Vegas marketplace. The show will include about 200 brands in a 40,000-square-foot space in the lower South Hall. MAGIC is expected to release the news today.
Although MAGIC’s catchall corporate description calls S.L.A.T.E. a “showcase for established and emerging skate, surf and street lifestyle brands,” the show’s featured exhibitors are veterans of the progressive streetwear section that had been carved out in the upper South Hall in recent seasons. Several established streetwear brands like Stussy and Obey will anchor the show with large custom booths, but most of the show floor will consist of turnkey booths, ranging in size from 10×10 to 20×20. Other vendors signed on to participate in S.L.A.T.E. include Addict, Undfted, 10Deep, Hot Air and Alpinestars. Many former United Trade Show exhibitors, including Grn Apple Tree and Ctrl, have also signed on for S.L.A.T.E., since that show has opted out of this Las Vegas men’s market season.” Via DNR.
It looks like we will be reporting this summer from S.L.A.T.E.