From the ground up

Reebok and world-renowned graphic designer John Maeda are excited to announce their latest sneaker collaboration, this time the limited edition sneaker is called the “Reebok Struccess by John Maeda.”

In their first collaboration, Maeda designed the Timetanium which was inspired by Time. His second design, the Emoretion, drew from Emotion.  His newest design, the Struccess, comes from the Law #9: Failure.  Maeda says, “if you fail, keep trying – struggle to reach some form of success.”

Using three of Reebok’s state-of-the-art technologies, the InstaPump Fury is Professor Maeda’s canvas, and his handwritten code that decorates the shoe’s lining creates puddles of graphics all over the shoe.  With so many parts – from the pump to the carpet fiber to the Hexalite – it’s a whole different animal.
Limited to 300 pairs, the sneaker will go on sale on July 2nd. A select number will be available direct from Reebok.
Full detailed images after the jump.

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