W.A.T.M.’s Cator Sparks, delves deep into the world of seersucker in his column Sparking Interest. “Growing up in the South, donning a Seersucker suit between Memorial Day and Labor Day was as normal as church on Sundays. But up here in Yankee territory not many people seem to have gotten the memo that Seersucker = comfort and style on hot humid days in the concrete jungle.”

Read the full column at We are the Market.

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