From the ground up

Fall 2008 brings a new DC Double Label Retailer Project with In4mation. We gave you an early preview of the shoe during the last Magic Tradeshow.

The shoe is inspired by the fragmented volcanic remnants of the windward shield of the Hawaiian Island of O’ahu. The peaceful landscape on the eastside of the island was brought into every element of the shoe / the volcanic terrain was translated to the upper brown, the golf course greens found home on the footbed and as of course the DC Volcano model was chosen as the canvas.

The In4mation x DC Shoes Volcano will be released on August 1rst.

Detailed images follow after the jump.

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