We first got an eye view of the new watch line TSOVET at (capsule) NYC. Our initial thoughts were that they borrowed well from other major chronomasters but once it is on your wrist you discover an alternative beauty thats ready for all. From their PR, “TSOVET is a distinctly different range of analog time instruments, integrating the styling of engineered industrial tools, motor gauges and avionics instruments, with exaggerated components to achieve unique but functional styling.  Slated for upscale specialty distribution, TSOVET uses premium Swiss quartz movements, top-grade Italian leathers, and aeronautical-grade 316L stainless steel its line. Metallurgic PVD treatments combined in unique fashion produce an array of extraordinary tonal effects, adding an additional level of distinction to the range.”

More detailed views of TSOVET Watches after the jump.

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