From the ground up

When we presented you yesterday the letters I to P of the Adidas aZX project, you might have realized that unlike in the first group there were only six shoes, instead of eight, and that in fact two letters were missing in the presentation – the I and the O. Well, those we will present you exclusively here, starting with the I, which stands for the Adidas I-Stores.
Taking the ZX 700 silhouette and reworking the upper slickly, the I-Store version takes the letter ‘I’ and mixes bold colours with muted shades and premium leather applications to give it a completely different look that amplifies the original design’s high points with fresh details like the orange ghilly fastening and ribbed panel on the forefoot. A dose of green makes for a striking look, while the suede tongue detailing and simple but effective split heel panel application, decorated with 6 (London) and 74 (Berlin) to represent the selected adidas store locations completes a memorable makeover.
This shoe will only be available at the Adidas Icon stores in London and Berlin, also called No. 6 and No. 74.
Many more detailed images of the Adidas ZX 700 I-Store after the jump.

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