From Scandinavia (surprise!) comes WHITELABEL; a new menswear line which looks ot cater to “people that share and appreciate our references and sources of inspiration.” The line is subtle and simple and gets it name from the bootleg vinyl that used to run rampant in London and beyond. “The white label is a pure, untainted by everything surrounding it. Minimal…”

More views of WHITELABEL for Spring/Summer 2009 after the jump.

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