Tune in and turn up

Hot on the heels of critically acclaimed original releases by The Crystal Method, LCD Soundsystem and Aesop Rock, DJ/producer A-Trak joins forces with Nike to launch his debut record Running Man: Nike+ Original Run as the next release for the Nike+ Original Run Series. The Montreal native produced this 45-minute composition specifically for runners, gradually building from a warm-up period, incorporating an extended middle section that finds a pavement-pounding groove, and ending with a downtempo closure for cooling down. A highlight from the beginning segment, “Say Whoa,” will serve as A-Trak’s inaugural artist single, offered exclusively by Nike Sport Music. The mix also features a show-stopping appearance by recently hyped Fool’s Gold signee Kid Cudi.
The original mix is part of the run-up to The Nike+ Human Race, the world’s largest one-day running event. On August 31, 2008, an expected one million runners in 25 cities across the globe will partake in a 10k that combines the power of running and music through sport and also gives participants the chance to run for a cause and support charities who have a positive impact on the world. At 45 minutes long, Running Man: Nike+ Original Run is ideal background music for runners looking to mix things up while training for the event.
The fourth installment of the Nike+ Original Run series, A-Trak’s Running Man: Nike+ Original Run is available exclusively in the Nike Sport Music section of the iTunes Store.

***In celebration of the release we are happy to offer the opportunity to win an exclusive pair of dunks designed by A-Trak, at the Nike ID studio. Check out a video of that here. We’ve got one pair to give away, and three download cards for a copy of Running Man as consolation prizes. Because the shoe will be custom made, prize time will be 4-6 weeks. In order to win the shoes, please sign up for our newsletter here, we will then be choosing somebody out of our database.***

Head to the jump to see full album image, pictures of A-Trak’s session at the ID studio and, of course, a full preview of the exclusive dunks.

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