Where form meets function

While New York’s Mercer Street is the only place being blessed with a full fledged Nike Sportswear shop, cities across the globe are getting their own taste of the line. We’ve shown you a few places and now can present the set up in London. (Thanks to Joes(a)fiend).
Located in Shoreditch, the location takes an old gymnasium feel. But, that is just one half. The other side is a futuristic neon and black space. Merging tradition and future inspiration and innovation. In essence, the Nike Sportswear mission. 
Beyond the inspired interior design, London’s MODE 2 provided a few 20ft high murals of British Olympians, including the amazing Paula Radcliff.
Check those out and some interior views after the jump.

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