Where the runway meets the street

As an exclusive homage for Roger Federer’s birthday, Nike got together with artistcollective Plus 41 to create a special Nike Sportswear Flywire Windrunner, along with some other product.
Nike Sportswear official launch took place on 08.08.08 too; as a homage to one of the best and most well known tennis players in the world, Nike created a very special Gift Pack in collaboration with the Swiss artist collective ‘+41’. Here we present you the windrunner and the longsleeve shirt out of the pack.
What makes Roger Federer gift pack pretty unique are the exclusive graphic symbols created by +41 collective, showcasing the most important moments of his life as well as the biggest success stories of his career: for example there is a double merging ‘W’, which stands for his first Grand –Slam victory in Wimbledon in 2003. A perspective tennis court showed as an arrow with a crown on its peak, demonstrates his way to the long-lasting number one of the Tennis world class. And a symbol made of three tennis balls, lying on top of each other is the symbol for the family. Further there is a graphic of four swung into each other hearts, which symbolizes Roger Federer’s love for his girlfriend Miroslava (Mirka) Vavrinec. In total ten of these graphics decorate Windrunner and Tee.
the Nike Sportswear special Gift Pack was handed over to Roger Federer at the launch event of the Nike Sportswear Store opening in New York City, 21st Mercer Street. This moment was captured by + 41 and will be displayed in an installation in the exhibition space of the Berlin 0808-store (Münzstraße 20, Berlin) in September. More on that soon.
Now have a look at detailed images of the windrunner and the t-shirt after the jump.

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